A New Way to Savor My Morning with Cometeer's Flash-frozen Coffee.
Photography: Cometeer
“A new day has arrived on Earth for coffee ”
If you are a coffee lover with busy mornings like me, you might be curious about Cometeer.
About Cometeer
Cometeer is a subscription coffee brand that is fresh to the market. With their collection of light, medium, and dark roasts, Cometeer conveniently delivers coffee in frozen capsules. Cometeer's proprietary extraction technique, created by a team of MIT scientists and engineers, takes into account variables like oxidation, grind size, and roast degree to produce the best-tasting coffee, which is then submerged in a liquid nitrogen bath to seal in the flavor. Additionally, they collaborate with some of the best roasters in the nation, including Counter Culture in Durham, Equator in San Francisco, and Joe Coffee in New York.
What's Good
I came across this brand from an ad. I fit right into their user profile. I like to drink coffee in the morning, but I have little time to make them myself during workdays. I don't want to spend much money on daily coffee, but I want something better than instant coffee. A good coffee sets a good mood for me to start the day. Cometeer solves these problems. Their frozen coffee pods are convenient to use. No coffee equipment is required. Cometeer removes the obstacle so that people can drink premium coffee at home. They are relevantly cheaper than going to local coffee shops. A box of Cometeer coffee pods runs $64 for 32 pods. That's $2 per cup. At least, best of all, great in taste. Partnered with renowned roasters and pioneers of coffee culture, Cometeer's quality is guaranteed. This concludes to a quick, easy, and test cup of coffee.
Product Review
My first good impression of Cometeer started when I got on their website. The website was easy to navigate. I was able to understand the product regardless of its new concept. It was delightful to select from a variety of coffee based on personal preference.
The second good impression is when the delivery came. It came in a neatly designed box specifically for Cometeer with practical sections for ice bags and complete protection against delivery damage. Above all, they are not over-packaged and are recyclable. My design instinct is to value a product's presentation as part of its quality and brand identity.
The last good impression is, as promised, the convenience of frozen pods and the good quality of the coffee. All I need to do is to take it out of the freezer, let it warm for a while, and add them to my water bottle with water or milk. Then I am good to go.
I have been using Cometeer for four months and telling people around me about it. Not only are they great as a coffee brand, but they also illustrate me as a person who likes to seek innovative brands and is willing to try new things.
What's Next
Currently, Cometeer is only available in the US. The next step for them is to stabilize its market in the US with consistent service and product quality and then go international. There are many challenges for a company to go global. It means an expansion in management, an increased cost of advertising, and the establishment of new logistic supports. One recommendation is to work with local roasters. Using locally well-known coffee roasters can lower the cost of marketing expanse. People are keen to purchase from what they know is great. Doing this also alines with Cometeer's brand identity as authentic and environmentally friendly.
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