Aligned
Discover a trusted platform
Aligned, your ultimate destination for sourcing high-quality artisan goods that make a positive impact on artisans, communities, and the environment. Our core values revolve around promoting ethical and sustainable practices throughout our curated selection. We go the extra mile by compiling comprehensive information and building a searchable database, ensuring that you have easy access to the knowledge you need to make informed choices. Join us in supporting a conscious marketplace where every purchase contributes to a brighter future.
Goal
Our goal is to expand the demand for heritage crafts and engage individuals who may not initially exhibit a strong interest in them. To achieve this, we aim to enhance the accessibility of information, enabling people to easily access and make informed choices.​Currently, the market size for heritage crafts is limited, largely due to the lack of accessible information. By improving the accessibility of information, we anticipate a surge in demand and the creation of a larger market share, fostering greater awareness and appreciation for heritage crafts and artisan goods.
Marketing
Who
Our initial target audience comprises individuals who already purchase artisan goods, and our aim is to broaden our reach to those who are likely to engage in artisan goods consumption with fewer barriers and compelling reasons—specifically through storytelling. By sharing captivating narratives, we strive to remove obstacles and ignite interest in artisan goods among a wider audience. We believe that by highlighting the stories behind each product, we can create a deeper connection and provide compelling reasons for individuals to embrace the world of artisan goods. Join us as we inspire a greater appreciation for craftsmanship and build a community of conscious consumers.
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Another vital segment we cater to is small- and medium-sized artisans who are aligned with our values and principles. These artisans often possess unique skills and practices in traditional crafts, making their work truly exceptional. We provide them with recognition to highlight their commitment to ethical and sustainable craftsmanship, offering them increased visibility and access to a broader customer base.
Where
We engage with our audience through two primary channels: in-person (IRL) and online advertisement.
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In-person, we participate in various events such as craft fairs, farmers' markets, ethnic cultural centers, and local goods stores. These venues attract individuals with a keen interest in art, craft, organic food and those seeking to reconnect with their cultural roots. We connect with like-minded individuals who appreciate artisan goods and value cultural practices by actively participating in these offline events. We create opportunities for people to explore and learn more about diverse cultural traditions while supporting local artisans.
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Additionally, we leverage our online presence to reach a wider audience, ensuring accessibility and convenience for those who prefer virtual experiences. We employ targeted social media campaigns to engage our specific demographic, collaborating with influencers who can effectively communicate the benefits of artisan goods to their followers. Additionally, our online presence includes blogs, such as a home lifestyle blog, showcasing the functionality and enjoyment derived from artisan goods. We establish ourselves as a reliable resource by partnering with organizations. These partnerships provide opportunities for citations and endorsements, increasing our credibility and exposure. We utilize keyword ads to maximize our online visibility, ensuring that individuals actively searching for artisan goods and related content can easily discover our platform.
Why
There are several compelling reasons why people should choose Alinged:
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Ethical: We provide a transparent and trustworthy platform for individuals who prioritize ethical consumption. We empower customers who want to know what they are buying by offering detailed product information, including their origins, materials used, and production processes. This helps customers make informed purchasing decisions aligned with their values.
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Educational: We offer engaging stories that educate customers about art, craft, culture, and the skills of artisans. Through these narratives, customers can learn about the origins of products, how they are made and gain a deeper appreciation for different craft skills and cultural practices. We make it easy for individuals to align their purchasing with their values by providing the necessary information and removing the guesswork from the research process.
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Connection with Skilled Artisans: Our platform connects customers with skilled artisans. By supporting these artisans, customers can easily align their purchases with their values, knowing that they are directly contributing to the livelihoods and well-being of talented craftspeople.
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Efficiency: Our platform gives customers access to a wide database of artisan goods and an easy-to-use search feature. Instead of spending time and effort searching for small artisans on their own, we streamline the process by curating a diverse selection of products and connecting customers with artisans they may not have discovered otherwise. We save customers the hassle of conducting extensive research, making purchasing more efficient.